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-75% environmental impacts
Reducing the environmental impacts to improve user experience
PriceComparator · Marketing
With the help of the GreenConcept program from the ADEME and CCI Occitanie, an LCA was used to identify the main sources for environmental impacts and reduce them.
The method to gather data was changed, a dashboard was replaced by a regular email and the application was redesigned to be mobile-first.
Key figures
- 75% less environmental impacts
- User needs : +300 %
Beyond the numbers
By being lighter to use, the tool generated more engagement from users.
Source: [GreenConcept] Reducing the environmental impacts of a digital service [PDF][FR]